About Us
We build growth platforms that make brands legendary. And we believe the power for growth comes from within: a rock-solid brand foundation.
The strongest brands are an expression of immutable purpose. Of soul. That purpose influences every aspect of business, from cultural to commercial. It attracts customers, inspires employees, and aligns the C-suite.
But brands are vulnerable to decay. It is an all-too-common instinct to choose right now over right, sowing mistrust between CEOs, CFOs, and CMOs. Forgotten among this infighting is the brand — the very foundation of success.
Leadership
Jon Hall started his marketing career over 20 years ago as an Airborne Ranger in the US Army serving in combat. While in Iraq, Jon led a 6 month Integrated Marketing Communication mission influencing local non-combatants to call the local 911 to report insurgent activity.
From this inflection point, Jon has led businesses through accelerated growth through strategic brand positioning as the central organizing principle driving business strategy. Jon has uniquely proven the impact of combining Brand Strategy + Marketing Strategy powerfully as Core Power Marketing in Food & Beverage CPG, Considered Purchases Major & Small Home Appliances, Sports, Service, Digital Apps & Continued Education.
Your brand lives and dies by deeply held convictions and the way your people live those values.
But belief isn’t enough. Only with rigor and evidence can you harness the power of your core.
JON HALL, Chief Marketing Officer
People + Partners
OWND IDEAS FACTORY
A full-funnel creative shop built by experienced, proven, collaborative, and determined creative doers that specialize in award-winning brand building.
SEELEY DESIGNWORKS
A product design & innovation studio specializing in brand-building through cohesive human-centric product and hard brand experiences.
“”If you’re looking for a Creative Platform that can last a decade or more, it has to start with world class Brand Foundations that have ownable Strategic Brand Positioning. I’ve never been a part of a strategic process that brings more alignment and inspiration to brands than the Brand Fight from Core Power Marketing. They are best in class brand strategists.”
— Mike Frease, Grand Prix Cannes Lion Earning Chief Creative Officer