Capabilities
Strategic Brand Positioning
The Brand Fight™ is an intensive 3 day brand strategy development process that centrally coordinates, organizes, and streamlines the brand, marketing & business strategies into one cohesive foundational cornerstone.
The Brand Fight™
An intensive 3 day brand strategy development process that centrally coordinates, organizes, and streamlines the brand, marketing & business strategies into one cohesive foundational cornerstone.
- Cultural Observations & Opportunity Mapping – Delve into cultural trends to extract opportunities for your brand to ride the momentum of culture to supercharge growth.
- Consumer Insight Development – Identify insights that help you drive meaningful emotional connection and growth with your strategic growth consumer.
- Brand Origin Story – Unlock the power of your brand’s heritage and narrative to create meaningful differentiation and discover your “WHY.”
- Competitive Analysis & Category Mapping – Perform a competitive SWOT analysis to paint a clear and comprehensive picture of your category to find the opportunities for differentiation.
- Brand Archetype Alignment – Discover the archetype rooted in your origin story, that will fuel a distinct narrative, personality, tone, style, and attitude for your brand.
- Brand Fight – Find the gumption in your brand strategy that unifies the entire business team to row together moving upwards towards your purpose and business goals.
- Brand Idea – Anchor the creative platform rooted in critical insights to inspire product development and communication planning.
- Brand Purpose – Articulate the reason why your brand exists in the world, directly linked to its Origin Story and Business Aspirations.
Brand Fight Experiential Sell In
We partner with Marketing teams to set up an experiential sell-in experience to help teams secure convicted cross-functional alignment on Strategic Brand Positioning and next steps to translate positioning into New Product Development and effective Creative Communication Platforms.
Core Power Brand Strategy Score
A comprehensive review of your brand strategy with the context of 10 critical foundational components, including internal and external strategic capabilities, resulting in an overall Core Power Marketing Score and clear next steps to build or evolve your brand into a world class brand strategy.
Core Power Brand Fight Light
A lighter and scrappier version of our highly sought after intensive 3 day brand strategy development process, designed for more remote environments and marketing teams working on smaller brands with limited resources. The outputs are the same, the process by how we deliver the results are managed from a distance with lower intensity in the divergent and convergent mindset.
Fractional CMO Services
Fractional CMO services are a dynamic leadership solution that strategically executes comprehensive audits across essential areas, from execution and strategy audits to customer insights, to uncover growth barriers and identify actionable opportunities that unite your marketing and business operations into one cohesive, growth-driving powerhouse.
Execution Brand Audit
Voice of team deep dive to explore internal and external teaming models, in-market tactics, technology platforms, budget realizations, and metric analysis to determine growth barriers and identify execution focused growth driving actions.
Strategy Brand Audit
Voice of the team deep dive into the markets you are competing in, the reality of your product & services competitiveness, and the strength of your Strategic Brand Positioning to determine opportunities and recommend strategic development actions.
Insight Brand Audit
Voice of the team deep dive into the insights that your business has developed to fuel your growth oriented marketing strategy that includes your company’s capabilities, a true understanding of your competitive set, and a deep profile of your customers, including how they think, act and behave to identify knowledge gaps and determine insight development actions.
Additional Audits
Digital Marketing Assessments, Marketing Team Capability Assessment, Brand Strategy Audit, and Content Development Support Model Audit
Agile Market Research
Agile Market Research combines flexibility and precision to deliver actionable insights for your business. By rapidly validating product ideas, refining pricing strategies, and decoding consumer behavior, we empower your brand to innovate swiftly and strategically, ensuring your business stays ahead of the curve with insight-driven decision making.
Consumer Segmentation
Combine qualitative interviews with quantitative cluster analysis to develop a full consumer segmentation that will drive understanding of your consumers and help identify your strategic growth consumer.
Product Concept Testing
Perform rapid, agile and iterative product concept testing to guide effective 5 star product development feature benefit positioning and unlock the right messaging for your products to grow market share.
Pricing Advisors
Determine the optimal price point to sell your product or service to your growth audience.
Strategic Brand Positioning Activation
Core Power Marketing has experience partnering with industry-leading creative advertising and product innovation experts to help execute your Strategic Brand Positioning through your products and communications. By uniting breakthrough creative storytelling with strategically-aligned product development, we help activate your brand’s core message through a world-class creative platform and product innovation plan designed to captivate audiences and drive sustainable growth.
Creative Platform Development
Turn the output of the Brand Fight™ process into a creative platform that aligns your brand communications to deliver a consistent brand-right narrative that permeates culture and implores people to act, driving your brand’s purpose from product to people.
Product Innovation Platform
Elevate your product innovation pipeline by infusing it with purposeful innovation that drives powerful results. Leverage systemic human centric design practices & design thinking methodologies to discover, develop, and deliver meaningful strategic solutions and growth.
“We hired Core Power Marketing to help us build our growth platform for JELD-WEN. The team helped us find our brand soul and articulate it through their Brand Fight process. The output has been incredible and has inspired our brand, product and communications teams to move forward together and with conviction towards winning again. I highly recommend Core Power Marketing as they are world class brand strategists with a proven track record of success.”
— Dan Valenti, President at JELD-WEN Inc.
