Bound By Nothing™ by JennAir Brand
SUMMARY
How did this innovative brand pivot from cultural irrelevance to record revenue and profit?
challenge
Lost brand identity in a tired category resting on it’s laurels
STRATEGY
New Product Launches, Events, TV, PR, Events, Performance, Website, Call Center, Service Network Brand Building
Listen to this podcast interview with Core Power’s own Jon Hall.
Core Power Marketing Brand Fight
Experiential Brand Languaged
Creative Platform Development
Brand Leadership Training
OUTCOMES
Record Revenue, Record Profit, North American Gold Effie and Sexy Luxury Appliances
“JennAir is the Louis Vuitton of appliances. I love it.”— Consumer
“Alluring, Loaded, Steamy.” — Eva Keegan, Designer
“We are seeing more of a younger demographic shopping in the store now – specifically for RISE and NOIR.” — Steve Scherer, owner A-1
