Shark Beauty New Product Positioning
SUMMARY
How Shark built a Beauty Empire
challenge
Can Shark brand stretch core equity to new categories from Vacuum Categories to Beauty Categories
ACTIVITIES
New Product Launches, Events, TV, PR, Performance, DTC Marketing, Infomercials, Global Asset Development
Core Power Marketing Consumer Segmentation
New Product Positioning Message Testing
Organizational Design & Structure
Global Marketing Operating Model
OUTCOMES
Generated over $150 Million in incremental revenue, including new distribution channels and global expansion
“I love this! I waited so long to finally get it but I’m so glad I did. Easiest blowout ever. I’m religious about heat protection but I definitely don’t think this gets as hot as my straightener and the blow dry isn’t too hot either.”
— 5 Star Consumer Review
