Shark Clean New Product Positioning
SUMMARY
How Shark gained market share with effective consumer testing
challenge
Can Shark brand develop new cordless vacuum product to source volume from Dyson brand cordless vacuums?
ACTIVITIES
New Product Launch, TV, PR, Performance, DTC Marketing, Global Asset Development
New Product Positioning Message Testing
Organizational Design & Structure
Global Marketing Operating Model
OUTCOMES
Grew market share 5% by souring from competition through effective innovation development and messaging
“Works perfectly. I love not having to mess with emptying it every time. Easy to switch attachments. Cleans up everything easily. Very light weight and great battery life. Emptying the bin is so easy.”
— 5 Star Consumer Review
