Every day, care™ by Whirlpool Brand
SUMMARY
After years of declining sales, how did Whirlpool rediscover what made them great to fuel Grand Prix Cannes Lion winning communications and CES recognized innovations.
challenge
Losing relevance and credibility in the Home Appliance Industry to Intense Global Competition
STRATEGY
Reposition Whirlpool Brand as Champions of every day chores
Listen to this podcast interview with Core Power’s own Jon Hall.
Core Power Marketing Brand Fight
Experiential Brand Languaged
Creative Platform Development
Brand Leadership Training
OUTCOMES
Award winning Brand Preference, Market Share & Sales Growth
I’ve never been a part of a strategic process that brings more alignment and inspiration to brands than the Brand Fight from Core Power Marketing.”
— Mike Frease, Grand Prix Cannes Lion Earning Chief Creative Officer for Whirlpool Brand
