Whirlpool's Internal Content Engine
SUMMARY
How Whirlpool built a world class internal content generation machine
challenge
New Product Launches, Events, TV, PR, Events, Performance, Website, Call Center, Service Network Brand Building
STRATEGY
Reposition Whirlpool Brand as Champions of every day chores
Core Power Marketing Brand Fight
Creative Platform Development
Brand Leadership Training
Organizational Design & Structure
Marketing Operating Model
OUTCOMES
Saved $45 million while increasing content effectiveness & efficiency
“As consumer expectations evolve, we recognize that traditional marketing approaches are no longer enough. That is why we are focused on delivering an enhanced consumer experience across all of our brands and channels.”
— Joe Liotine, Chief Operating Officer, Whirlpool Corp.
